The 2025 American Music Awards Posts Largest Audience Since 2019

“2025 AMERICAN MUSIC AWARDS” HOSTED BY JENNIFER LOPEZ, REACHES OVER 10 MILLION UNIQUE VIEWERS ACROSS CBS AND ENCORES ON MTV, CMT AND BET.

5.2M Viewers Watched the 2025 AMAs According to Nielsen’s Live+7, Making it the Most-Watched Entertainment Program on Memorial Day Since 2021.

Becky G, Gwen Stefani, and Reneé Rapp Saw Highest Double Digit Music Streaming Increases Following 2025 AMAs Show Performances.

• The 2025 AMERICAN MUSIC AWARDS, hosted by Jennifer Lopez, reached over 10 million unique viewers across its CBS premiere (Memorial Day, Monday, May 26) and encores on MTV (May 27), CMT (May 28) and BET (May 29). 

• The CBS broadcast alone drew 5.2 million viewers in Nielsen Live+7, marking the show’s largest audience since 2019 and a +38% increase over its last live airing in 2022.  The 2025 AMAs was the #1 broadcast of the night. 

• The 2025 AMERICAN MUSIC AWARDS was the most-watched entertainment program on Memorial Day since 2021.

• In total on-demand music streams after the AMAs, Becky G’s “Que Haces,” released May 2, 2025, saw an increase of 70%, while Gwen Stefani’s “Swallow My Tears” from her album Bouquet released October 2024 jumped 87%, and Reneé Rapp’s new single “Leave Me Alone,” released on May 21, 2025, spiked 44% in music streams post-show.  [Source: Luminate, Notes: For the day following the show, the percent change was measured from 5/26 to 5/27]

Social media buzz included 9.2 billion potential impressions:

• AMERICAN MUSIC AWARDS social accounts drew 160M+ video views in the first 7 days across Instagram, TikTok, X, and Facebook (Source: ListenFirst).
• Kai Cenat’s Twitch stream peaked at 205.5K live viewers, with 3.6M total views (Source: TwitchTracker).

Source: Nielsen “Unique Viewers” based on 6+ minute qualifier, Most Current Data.

PRESS CONTACTS: 

CBS
Julie Holland
[email protected]

Dick Clark Productions
Gina Sorial Hana
[email protected]