Sarah Burton celebrates the female gaze in Givenchy debut campaign

Sarah Burton has celebrated the female gaze in her debut campaign for Givenchy which stars Kaia Gerber.

Kaia Gerber with Halina Reijn on set for Sarah Burton’s debut Givenchy campaign. – Courtesy of Givenchy

The American supermodel is the protagonist in a shoot helmed by friend, photographer Halina Reijn, where Gerber plays the role of Reijn’s muse in a studio shoot. In effect, the campaign plays on Reijn’s multi-disciplinary career as an actress, writer and filmmaker, as well as a photographer.

The shoot features looks from Burton’s debut Fall 2025 collection for Givenchy, one of nearly a dozen fashion houses owned by the giant French luxury conglomerate LVMH.

Burton staged her opening collection for Givenchy in March to great acclaim inside the brand’s historic headquarters on avenue George V, in Paris’ tony 16th arrondissement. Like the show space, which was stripped down to an all-white setting, the muse and photographer are shot in a minimalist studio set. It is a far cry from Burton’s campaigns at her previous job with Alexander McQueen, where she had several campaigns shot on the muddy banks of the Thames at low tide.

Kaia Gerber wears a black lace look in Sarah Burton’s debut Givenchy campaign, shot by Halina Reijn. – Courtesy of Givenchy

“Kaia Gerber and Halina Reijn captured something I love about how creative women collaborate. The idea behind my first campaign for Givenchy was to focus on the friendship between a film director and an actress. I wanted it to celebrate the female gaze,” said Burton in a release.

Highlights for Givenchy include the designer’s new chic white peplum dress worn with golden heels and dazzling earrings, along with a sexy black lace dress and a sleek sinful red sheath worn with slip-on heels or logo-accented loafers. It is tough romantic chic in a fashionable Entente Cordiale between a British couturier and a premier French fashion marque.

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