In a major diplomatic and cultural move, the Maldives has appointed Bollywood actress Katrina Kaif as its global tourism ambassador, signalling a thaw in India-Maldives relations ahead of Prime Minister Modi’s visit next month.
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The move marks a dramatic turnaround in India-Maldives relations, which had hit a low point in early 2024 following political tensions and a sharp deterioration in public rhetoric between the two governments.
Katrina Kaif, known for her global appeal and extensive fan base in South Asia and the Gulf, is expected to headline tourism campaigns across digital and traditional media, focusing on attracting Indian travellers and Bollywood enthusiasts to the island nation.
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