Lancôme Juicy Tubes Celebrates 25 Years

The year is 2000 Lancôme Juicy Tubes just hit the makeup counter. And for a Y2K kid, too young for lipstick, but looking for a world beyond lip balm, there was nothing cooler than donning the sugary pink high-gloss shade. Just thinking about it takes me back to TRL and that delicious scent of “Marshmallow Electro.” Twenty-five years later, the lip gloss I associate with Britney Spears, my Sidekick 3 and Limited Too sprees (which is also having a resurgence, FYI), is still here and still great. So, in honor of its enduring millennial legacy, let’s take a moment to say “Happy birthday, Juicy Tubes!” 

I’m also not the only one on my team who had a flashback moment. When asking editors about their own memory with Juicy Tubes, Executive Editor Alexia Dellner shared, “Oh wow that brings me BACK. I got a trio set for my birthday one year and thought I was so cool. I remember they tasted pretty good but they were very thick and very sticky. But it didn’t matter, in my mind I looked like a pop star.”

For Director of Affiliate Strategy Pam Masin, she remembers how it shaped her childhood. “I can instantly transport back to middle school dances thinking of the sweet scent and sparkly bottle of Lancôme’s juicy tubes. It was the first item of makeup I ever owned and I never left the house without it. A sticky swipe of gloss made me feel like I was on America’s Next Top Model. I don’t remember another beauty product that has such a hold on my childhood memories.”